Nick Ferris – An expert in Digital Marketing continues to delve into the world of crowdfunding, where dreams can come true and new products find their audience.
We’ve talked about websites and landing pages in other articles such as Nick Ferris’s Marketing Tips, It’s Always Time To Test. But one of the basics before you even decide where to launch your crowdfunding campaign is to build a website.
So what should the website be? Well many people will want to visit your website before deciding to invest. It should be clean and concise. Make sure it captures emails of visitors, so if they don’t invest immediately you can market to them later. Make sure the website has stunning images of your product so it speaks / sells itself. Ideally have a video at the very top of the page too. So many websites these days have videos as the first thing people see. It can summarize your product or services in 30-45 seconds (make sure it is short and not 10 minutes says Nick Ferris!).
Always have an About Us section too. Whether you are a one person team or there are 10 of you, the more personality you can add to the site, the more people can create a relationship with you and your product. So have headshots and short bios. Have an FAQ too, as that can really help minimize your customer service issues. Especially if you are crowdfunding you want to minimize the questions you get from potentially thousands of people, so a thorough FAQ can really help reduce people asking you things.
Most important of all (especially these days) is to have your website mobile. You could have over 50% of your crowdfunders looking at your site via a mobile device and so it is so important to make sure you have tested and optimized it for mobile.
But we are not done just yet. There is one more important thing you should add to your website before, after and during the crowdfunding campaign which we will talk about in the next article.
Thanks again for reading this series of articles by Nick Ferris. We hope you enjoy them. You can also find more on Nick Ferris on Dailymotion.
We’ve talked about websites and landing pages in other articles such as Nick Ferris’s Marketing Tips, It’s Always Time To Test. But one of the basics before you even decide where to launch your crowdfunding campaign is to build a website.
So what should the website be? Well many people will want to visit your website before deciding to invest. It should be clean and concise. Make sure it captures emails of visitors, so if they don’t invest immediately you can market to them later. Make sure the website has stunning images of your product so it speaks / sells itself. Ideally have a video at the very top of the page too. So many websites these days have videos as the first thing people see. It can summarize your product or services in 30-45 seconds (make sure it is short and not 10 minutes says Nick Ferris!).
Always have an About Us section too. Whether you are a one person team or there are 10 of you, the more personality you can add to the site, the more people can create a relationship with you and your product. So have headshots and short bios. Have an FAQ too, as that can really help minimize your customer service issues. Especially if you are crowdfunding you want to minimize the questions you get from potentially thousands of people, so a thorough FAQ can really help reduce people asking you things.
Most important of all (especially these days) is to have your website mobile. You could have over 50% of your crowdfunders looking at your site via a mobile device and so it is so important to make sure you have tested and optimized it for mobile.
But we are not done just yet. There is one more important thing you should add to your website before, after and during the crowdfunding campaign which we will talk about in the next article.
Thanks again for reading this series of articles by Nick Ferris. We hope you enjoy them. You can also find more on Nick Ferris on Dailymotion.
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