Nick Ferris’s Marketing Tips, It’s Always Time To Test. Well the launch of The Financial Net was one of the biggest tests of his life and the most expensive and time consuming.
We just talked about the revolutionary conference set up in the Financial Net. Nick Ferris - The Best Leader And Mentor In The Marketing And Media Department and his incredible team also built many other groundbreaking areas of functionality at the time. Users could select different levels of association (just like Facebook does now), they could send private messages, and another uig part of the network was the forums.
The Forums were the hub of the network. That’s where people could view news (so if you worked in Hedge Funds you could see the latest Hedge Fund news). You could see conferences that were coming up, recalls Nick Ferris. You could read featured articles, white papers, and many other areas.
Polls and surveys were another big part of the network. There were regular member polls on hot topics of the day so you could stay up to date with the latest news and opinions.
Another great part of the platform, recalls Nick Ferris, was that the company he worked for at the time mainly produced subscription products. These were magazines, newsletters and other premium products that were also transitioning to the new online environment and dealing with that challenge. The Financial Net opened up a whole new marketing channel for these products as well. Within the forums, Nick could post free content and teaser content from these publications, enabling a flow of trials and conversions to members of the forum to these premium products. As such it was creating an incredible marketing machine with daily exposure to thousands of users.
Next we will talk about all the revenue opportunities that The Financial Net opened up.
For many more articles on Nick Ferris and his many years of insights in publishing and marketing please read his dozens of blog posts that describe many different ideas and approaches to marketing.
We just talked about the revolutionary conference set up in the Financial Net. Nick Ferris - The Best Leader And Mentor In The Marketing And Media Department and his incredible team also built many other groundbreaking areas of functionality at the time. Users could select different levels of association (just like Facebook does now), they could send private messages, and another uig part of the network was the forums.
The Forums were the hub of the network. That’s where people could view news (so if you worked in Hedge Funds you could see the latest Hedge Fund news). You could see conferences that were coming up, recalls Nick Ferris. You could read featured articles, white papers, and many other areas.
Polls and surveys were another big part of the network. There were regular member polls on hot topics of the day so you could stay up to date with the latest news and opinions.
Another great part of the platform, recalls Nick Ferris, was that the company he worked for at the time mainly produced subscription products. These were magazines, newsletters and other premium products that were also transitioning to the new online environment and dealing with that challenge. The Financial Net opened up a whole new marketing channel for these products as well. Within the forums, Nick could post free content and teaser content from these publications, enabling a flow of trials and conversions to members of the forum to these premium products. As such it was creating an incredible marketing machine with daily exposure to thousands of users.
Next we will talk about all the revenue opportunities that The Financial Net opened up.
For many more articles on Nick Ferris and his many years of insights in publishing and marketing please read his dozens of blog posts that describe many different ideas and approaches to marketing.
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